More options to a single membership thus making Freedom of Choice a reality in boating

Agapi Boat Club is the membership club that enables members to have, not only the best boats in each category, but also exciting accessories such as jet-skis, electric surfboards, tubes and waterskies. All of which in the most attractive harbors worldwide and with one single membership, thus becoming the most complete solution for boaters seeking a premium and worry-free boating life. Agapi enables more premium boating in a smarter and more sustainable way than anyone else.

Now adding Anytec to the fleet!

Anytec and Agapi Boating AB have signed a cooperation agreement introducing to the Agapi Boat Club fleet the best suited boat models of the Anytec series. This brings an unprecedented palette of choice to Agapi’s members that any boater has ever experienced. Anytec 21 and 27 will be the first models to join, available for Club members by the end of June in both Stockholm and Gothenburg.

Anytec is an obvious choice for Agapi

“The introduction of Anytec welcomes a new segment of boaters to the Club ant it meets perfectly well the request that we found in the feedback received from our members to the Annual Agapi Survey. Some of our members expressed the desire of a true robust and all-year-round boat. This also shows the dynamic and responsive approach that we take towards our offering. Our members enjoy a diversity of boats and water-toys in one membership to a fraction of the cost of owning a boat but with none of the work or risks that comes with owning.” Says Stefan Höglund, Head of Sales at Agapi Boat Club.

“Anytec is an obvious choice for Agapi. All boats we add need to be the very best in its class. Anytec has become the benchmark in the premium category of aluminum boats and they have a clear focus on performance and handling with a modern and intelligent design. Both Anytec 21 and 27 will complement our Club fleet in an excellent way. The boats truly embody our “Freedom of Choice” credo and strategy. With the introduction of Anytec, Agapi gives prove, once again, to our commitment and mission to continue evolving and enabling our members to enjoy a versatility of choice without any compromises.” Explains Peder Asplund, CEO of Agapi Boating AB.

Peter Forsberg looks forward to becoming a member

Thomas Jansson, CEO of Anytec Boats says, “At Anytec we see this cooperation with Agapi Boat Club as a great way to offer our boats to a new generation of boaters. Some customers want everything boating can offer but without having to own a boat themselves. We see this trend growing fast in the boating sector as well as in other business segments and we share Agapi’s vision about the future. When boating can also be accessed through a subscription service and not only through ownership, the world of boating grows much larger, and our boats are a perfect match for these target group. We are really looking forward to receive Agapi’s first-hand insights from their members experiences with our boats. We also believe that the feedback from member usage will provide us with valuable input for future generations of Anytecs”.

“Personally, I think that subscription services are the future in many areas. I really look forward to becoming a member of the Agapi Boat Club as a complement to my own boats, since I am travelling a lot and to have access to boats in various locations is great. Our Anytecs are wonderful boats and the freedom to choose location suits me really well!” smiles Peter Forsberg, Ambassador of Anytec.

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